We can work out a combo of services your business needs.
Too often people tell me that they find it difficult to work with a web developer to achieve what they need from a website. Generally web developers are overly ‘techy’ and people don’t understand what they are talking about from a small business perspective. I come from a marketing background, therefore I understand firstly WHY you need a website and how it will benefit your business. I then can help you to create content that best suits your audience and can take your customer on a journey to engage with your business in the best way possible. The result – simple, affordable websites with a purpose… that work!
Search Engine Optimisation
Search Engine Optimisation is often a term that confuses people. Many small business owners get emailed often by people suggesting they can ‘get them to the top of google’. This is widely misunderstood. Ask yourself, “What will I be at the top of Google for?” you need to understand the search terms people use to get themselves to your website, so getting to the top of google for a particular search term is much more important and relevant. Search Engine Optimisation is a complex matter and simply using ‘keywords’ on your site is a thing of the past. It is import to constantly change your ways to keep up with Google’s Algorithm.
Google My Business
Google My Business is one of the most important things to set up for your digital presence. Doesn’t matter if you have a retail store or you service a location area, you want to show up on maps and google listings wherever possible. This is one of the most basic, easy and FREE forms of Search Engine Optimisation. As Google obviously runs it, and Google is the big bad boss of the internet and search listings it’s a no brainer that it should be set up and set up well for you to get the best performance you can in search.
Simple & Effective
Sometimes thinking about all of these things and working out where to start can become overwhelming. It is important to put it all together and develop your overall digital strategy. This maps out all of the elements and how they work together to achieve your digital goals. This gives you a clear vision of where to start and what tasks you will need to do to reach milestones along the way.
Do you know you need to do all of the above but simply don’t have time or resources. Let me help you out. I can research any topic to provide content for website articles, blogs, social media, email marketing, online media releases and more.
Email marketing is a much more cost effective way of sending out newsletters and single message direct mail campaigns than printing materials. Email communication is second to none and it is important to grow your database of subscribers and then ensure you communicate in an effective way to that database.
Search Engine Marketing (SEM)
The other way to get your business to the top of Google… Pay for it! Google is a business as well and therefore their Google Ads generate millions of dollars for them every year and therefore they give priority to the businesses that advertise with them. Google Ads campaigns can be complex or simple. You can choose the complexity and budget of your campaign, test and measure and start again. The thing I love most about Google Ads campaigns… (well two things) 1. They are measurable… thats right you can see what words work and what don’t. 2. You only pay when someone goes to your website, not when people see your ad.
Ads or Organic Posting Strategy
Social Media has become one of the biggest ways to advertise your business. It’s like having your own sales team of thousands of people. Not only can people talk to their friends about how great your products are, but they essentially become your brand ambassadors and advocates of your products. Learning to use Social Media to improve your relationships with customers is vital and can hugely benefit your business. #useitorloseit!
Are you ready to get your business online or refresh what’s there?